Viara Dietrich

Marketing Production Manager at The Shift Network

Viara Dietrich has extensive experience working in marketing and project management roles. Viara is currently employed as a Marketing Production Manager at The Shift Network, where they oversee the production and delivery of marketing assets for various campaigns. In this role, they assign tasks to copywriters, designers, and web teams, creates creative briefs, and optimizes timelines to ensure timely delivery and implementation of assets. Prior to this, Viara was a Co-Founder and Project Manager at Papoterhappy from June 2020 to June 2021. Viara also worked as an Advertising Sales professional at Wine Enthusiast from 2018 to 2020.

Earlier in their career, Viara gained experience in film distribution and marketing at IMAX, where they collaborated with multiplex and institutional operators across Europe, Middle East, and Africa. Viara worked on marketing documentaries and blockbuster Hollywood releases, managed marketing materials, and developed online and in-theatre co-promotional sweepstakes. Viara also served as a Marketing Project Manager at Naïve Records and worked as a Key Account Coordinator at Sony Music Entertainment, where they were responsible for sales reporting, stock analysis, and partnership fulfillment.

In addition, Viara worked as a Digital Marketing Strategist at IDC for a brief period in 2008. Throughout their various roles, they have demonstrated a track record of establishing and nurturing relationships, creating efficient processes, and effectively managing multiple projects simultaneously.

Viara Dietrich began their education at French High-School Alphonse de Lamartine from 1998 to 2003. Viara then went on to pursue a Bachelor's degree in Music and Music Business and Administration at Université Paris-Sorbonne from 2003 to 2008. After completing their Bachelor's degree, Viara Dietrich furthered their education at the University of Paris I: Panthéon-Sorbonne from 2008 to 2009, where they obtained a Master's degree in Economics with a focus on Creative Industries Management.

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