Smiley is the original collaborator brand, our defiantly optimistic energy has inspired generations for over 50 years. 

The enduring positive impact of the most universally recognizable symbol in the world, represented freedom in the 1970s, defined music subcultures in the 80s and 90s and, in the 2000s, alongside our growing fashion and art status, became a vanguard of the digital revolution with the creation of the emoticons – a new visual form of communication. 

Turning 50 in 2022, Smiley is leading the way once again with the launch of a first-of-its-kind ­campaign Future Positive, working with brands across the globe to tackle worldwide social and climate injustice through sustainable and transparently-produced products.

Apparel & Fashion

Music

Social Impact

Smiley Company

Nicolas Loufrani

Maribel Bausá

Allyssandria S.

Usha Chauhan

Qi Lyu

Mark Cowland

Ian Burt

Lori Heiss Tiplady

Siyu Su

Franklin Loufrani

Chrystelle F.

Sabina Lenoble

Barth Montarello

Janet Martin

Lee Grace

The Product Development team at Smiley Company is responsible for conceptualizing, designing, and launching new products that embody the brand's optimistic and iconic spirit. The team collaborates closely with various brands worldwide to create sustainable, transparently-produced items that support the Future Positive campaign, addressing social and climate issues. They oversee a diverse range of categories including fashion, home, health, beauty, and accessories, ensuring each product aligns with Smiley’s legacy and values.

Product Development

Leadership Team

Marketing and Brand Management

Product Development

About

Team members

Other teams at Smiley Company

Leadership Team

Marketing and Brand Management