The Smith Family
Laura Ward is a seasoned professional in digital media and advertising with extensive experience in the nonprofit sector. Currently serving as the Digital Media and Advertising Manager at The Smith Family, Laura leads a team of three and focuses on driving income and increasing donor acquisition through innovative digital marketing campaigns. Previous roles include Campaign Specialist for Appeals and Acquisition, where responsibilities encompassed developing strategies for donor engagement and managing multi-channel marketing campaigns. Laura's background also includes positions at renowned organizations such as Commonwealth Bank and Saatchi & Saatchi, alongside a Bachelor of Commerce in Marketing from Macquarie University. Laura's expertise spans digital marketing, campaign management, and creative development, combined with a strong analytical skill set in reporting and media strategy.
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The Smith Family
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At The Smith Family, we believe that education is one of the world’s most powerful change agents. That’s why we focus on helping young Australians to overcome educational inequality caused by poverty. As a national, independent charity, every day we work with thousands of children and their families to help them unlock better futures for themselves.