Louise Woods

Louise Woods is an experienced marketing professional currently serving as Marketing Group Manager at The Smith Family since 2018, with previous roles including National Manager, Events and Community Fundraising, and Manager, Appeals and Acquisitions. In parallel, Louise has been a Manager of Fundraising at Caritas Australia since September 2016. Prior experience includes a decade at Cancer Council NSW as Event Marketing Manager - Community Events, where responsibilities included campaign strategy, digital strategy development, and team management. Louise began their career at Pacific Brands, holding the position of Product Manager, overseeing product and brand management, innovation, and product development for various brands. Leadership abilities include coaching and mentoring teams, along with extensive experience in budget preparation and strategic presentations.