The Social Hub
Anne-Mieke Minderhoud Shaw is an accomplished professional with extensive experience in communication, brand strategy, and marketing across various industries. Currently serving as the Director of Transformation and Communication at The Social Hub since February 2021, Anne-Mieke has also worked as a self-employed Interim Strategist and Manager for Brand, Marketing, and Communications since April 2018. Prior roles include Communication and Change Lead at The Student Hotel, Head of Internal Branding and Communications at Essent, and Director of Global Communications at Bugaboo International, where significant achievements included developing responsible business strategies and a long-term brand promise. A Co-Founder and Managing Director at MC2 Live Communications, Anne-Mieke has managed various marketing projects and events, furthering expertise in corporate communications established during earlier positions in renowned companies like KLM Royal Dutch Airlines and General Motors Acceptance Corporation. Anne-Mieke holds advanced degrees from Nijenrode Business University and the University of Leeds, emphasizing a commitment to sustainable business practices and development economics.
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The Social Hub
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The Social Hub is a diverse community where people come to learn, stay, work, and play – previously known as The Student Hotel. Designed to create meaningful, fun experiences, The Social Hub is your neighbourhood hub to discover, do better and make an impact; it's your space to call home. Whether you're a local, traveller, student or professional, The Social Hub connects you with passionate people from all walks of life to meet, share ideas and experiences and stay true to your purpose. And it all happens under one hub. You'll find hotel rooms, coworking and event spaces, restaurants and bars, a gym, lounges – everything that brings people together. Founded in 2012, TSH is headquartered in Amsterdam and has 650 employees. With over 11,000 rooms in Europe both open and under development, TSH aims to offer a unique experience to its community of international guests. As of today, The Social Hub is operating in 16 European locations: two hotels in Amsterdam and one in Barcelona, Toulouse, Madrid, Berlin, The Hague, Delft, Vienna, Groningen, Eindhoven, Maastricht, Rotterdam, Paris, Florence and Bologna. The Social Hub’s total locations amount to 25 hotels, with 18 currently open and seven more opening in Lisbon, Porto, Rome San Lorenzo, Florence Belfiore, Turin, San Sebastian, and Glasgow by 2025.