The Social Hub
Sonny Biesmans has extensive work experience in the hospitality industry. Sonny started their career as a waiter at Carbon Hotel in 2007 and later worked as a receptionist at Hotel Eburon Tongeren. In 2010, they became a trainee assistant general manager at Different Hotels Group. Sonny then joined Carbon Hotel again as a front office clerk and later as a front office manager. At Different Hotels, they worked as an assistant director of development and operations and as a guest-loving assistant manager. In 2016, they became a sales and onboarding manager at Future Hospitality System. Sonny also worked at The Student Hotel as an assistant general manager and later as a general manager. In 2022, they worked as an interim general manager at The Student Hotel Vienna. Currently, Sonny is working at The Social Hub, where they have held multiple roles including regional director operations DACH/UK and general manager. Sonny is experienced in leading teams, strategic thinking, effective communication, financial management, and building connections.
Sonny Biesmans obtained a Bachelor's degree in Hotel, Motel, and Restaurant Management from Erasmushogeschool Brussel. This degree was earned between 2007 and 2010. Additionally, Sonny Biesmans has certifications in SVH Sociale Hygiëne from HSN: Horeca Stichting Nederland, obtained in April 2021, and Momentum, Authentiek leiderschap & effectieve teams from BTC - Bemelmans Transformation Company, obtained in July 2020.
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The Social Hub
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The Social Hub is a diverse community where people come to learn, stay, work, and play – previously known as The Student Hotel. Designed to create meaningful, fun experiences, The Social Hub is your neighbourhood hub to discover, do better and make an impact; it's your space to call home. Whether you're a local, traveller, student or professional, The Social Hub connects you with passionate people from all walks of life to meet, share ideas and experiences and stay true to your purpose. And it all happens under one hub. You'll find hotel rooms, coworking and event spaces, restaurants and bars, a gym, lounges – everything that brings people together. Founded in 2012, TSH is headquartered in Amsterdam and has 650 employees. With over 11,000 rooms in Europe both open and under development, TSH aims to offer a unique experience to its community of international guests. As of today, The Social Hub is operating in 16 European locations: two hotels in Amsterdam and one in Barcelona, Toulouse, Madrid, Berlin, The Hague, Delft, Vienna, Groningen, Eindhoven, Maastricht, Rotterdam, Paris, Florence and Bologna. The Social Hub’s total locations amount to 25 hotels, with 18 currently open and seven more opening in Lisbon, Porto, Rome San Lorenzo, Florence Belfiore, Turin, San Sebastian, and Glasgow by 2025.