Hiba Khan

Hiba Khan is a seasoned marketing and growth professional with a focus on digital platforms and business development. Currently serving as a Senior Growth Manager at The Souled Store since January 2024, Hiba previously held roles as DTC Lead at Unilever and Growth Manager at SUGAR Cosmetics, where Hiba significantly contributed to the growth of FMCG brands through innovative strategies for direct-to-consumer channels. Hiba's career began with a Management Trainee position at Bajaj Auto Ltd, later gaining diverse experience in marketing management, digital marketing strategy, and business development across companies like Apex International and Sesa Care Private Limited. Hiba holds an MBA in Marketing from the Institute of Management Technology, Ghaziabad, and a BTech in Computer and Communication Technology from Manipal Institute of Technology.