Nidhi Rajain

Nidhi Rajain currently serves as the Creative Director at The Souled Store, a position held since October 2024. Prior to this role, Nidhi was the Creative Director at Blissclub from June 2023 to September 2024 and had a significant tenure at Zivame as Art Director, where responsibilities included overseeing content, studio production, and defining the brand's visual design language from August 2022 to June 2023. Nidhi's earlier experience includes serving as Creative Manager for Fashion & Art Direction at Myntra Jabong, Creative Consultant at DoneByNone.com, Fashion Consultant at KOOVS.COM, Fashion Stylist at Grazia India, and Menswear Designer at Sherry Clothing & Designs Pvt Ltd. Nidhi holds an English Honours degree from Delhi University and an Associate's degree in Fashion/Apparel Design from Istituto di Moda Burgo.