The Sound
Daisy Martinez is a quantitative research consultant at The Sound since February 2023, with extensive experience in market research and analysis. Previously at mindsight as an associate insight manager, Daisy led end-to-end quantitative research in the CPG industry, producing detailed data analyses and strategic recommendations. At Op4G, Daisy served as a market research project manager, coordinating client projects and ensuring timely, accurate data delivery. Daisy's earlier roles include brand ambassador at Canada Goose, where market trends were analyzed to enhance customer relationships, and administrative law clerk at Neal & Leroy, LLC, focusing on marketing coordination. Daisy holds a Bachelor's of Science in Marketing from the University of Illinois Chicago and a certificate in entrepreneurship, with a concentration in promotions and communication.
The Sound
The Sound is a Global Consumer Exploration, Brand Strategy and Product Innovation agency, applying leading edge market research techniques, technologies and marketing models to solve client brand, marketing, communications and product innovation challenges. We are a team of brand experts, strategic researchers, idea generators and cultural anthropologists. We provide clients with the insight, inspiration and strategy needed to answer the brand challenges most important to their business all over the world. Brand Strategy We believe in deeply understanding nuances to help brands sharpen their reason for being. We guide brands towards the truth of what they genuinely stand for… and how it can be reflected in everything they do. Consumer Exploration / Market Research & Consumer Insight We believe in breaking down barriers between brands and the people who matter most to them. We tirelessly dig deep to uncover what people really do and why they do it. And we deploy innovative market and consumer research methods to get as close as possible to people and their lives. Product Innovation We believe that innovation emerges at the nexus of market and cultural opportunity and the problems people need solving. We imagine and design strategic ideas that inspire brands to find new possibilities with positive commercial impact. We work for brands, brand owners and advertising agencies. Driving growth through human intelligence.