The Sound
Daniel Meyerend serves as a Qualitative Research Manager at The Sound since March 2023 and as a Digital Engagement Strategist at Black Embodiments Studio since January 2022, where significant increases in online engagement have been achieved. Daniel is also a Doctoral Student in the Department of Communication and Media at the University of Michigan, continuing studies since September 2017. Previously, Daniel held the position of Visiting Scholar at the University of Washington from September 2021 to May 2023, focusing on design and platform initiatives for minority engagement. Additional teaching experience includes roles as a Lecturer in the Prison Education Initiative at Jackson College from September 2016 to January 2023 and as a Teaching Assistant at Idaho State University from August 2014 to May 2016, along with work as a Writing Tutor at Multnomah University from October 2013 to May 2014. Daniel obtained a PhD in Communication and Media Studies from the University of Michigan in August 2022 and a Master of Arts in English Language and Literature from Idaho State University in May 2016.
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The Sound
The Sound is a Global Consumer Exploration, Brand Strategy and Product Innovation agency, applying leading edge market research techniques, technologies and marketing models to solve client brand, marketing, communications and product innovation challenges. We are a team of brand experts, strategic researchers, idea generators and cultural anthropologists. We provide clients with the insight, inspiration and strategy needed to answer the brand challenges most important to their business all over the world. Brand Strategy We believe in deeply understanding nuances to help brands sharpen their reason for being. We guide brands towards the truth of what they genuinely stand for… and how it can be reflected in everything they do. Consumer Exploration / Market Research & Consumer Insight We believe in breaking down barriers between brands and the people who matter most to them. We tirelessly dig deep to uncover what people really do and why they do it. And we deploy innovative market and consumer research methods to get as close as possible to people and their lives. Product Innovation We believe that innovation emerges at the nexus of market and cultural opportunity and the problems people need solving. We imagine and design strategic ideas that inspire brands to find new possibilities with positive commercial impact. We work for brands, brand owners and advertising agencies. Driving growth through human intelligence.