The Sound
Jennifer Zaragoza is an experienced professional in project management and strategy operations, currently serving as a Senior Project Manager at The Sound: Exploration Strategy Innovation since November 2018. Prior to this role, Jennifer held various positions at Leo Burnett from 2005 to November 2018, including Director of Strategy Operations, Director of Research Operations, and Project Manager, where responsibilities encompassed managing contractor relationships and overseeing both qualitative and quantitative research projects. Additionally, Jennifer's early career included administrative roles at Bank of America and Leo Burnett. Jennifer earned a Bachelor of Business Administration in Marketing from Saint Xavier University and attended the Burke Seminar.
The Sound
The Sound is a Global Consumer Exploration, Brand Strategy and Product Innovation agency, applying leading edge market research techniques, technologies and marketing models to solve client brand, marketing, communications and product innovation challenges. We are a team of brand experts, strategic researchers, idea generators and cultural anthropologists. We provide clients with the insight, inspiration and strategy needed to answer the brand challenges most important to their business all over the world. Brand Strategy We believe in deeply understanding nuances to help brands sharpen their reason for being. We guide brands towards the truth of what they genuinely stand for… and how it can be reflected in everything they do. Consumer Exploration / Market Research & Consumer Insight We believe in breaking down barriers between brands and the people who matter most to them. We tirelessly dig deep to uncover what people really do and why they do it. And we deploy innovative market and consumer research methods to get as close as possible to people and their lives. Product Innovation We believe that innovation emerges at the nexus of market and cultural opportunity and the problems people need solving. We imagine and design strategic ideas that inspire brands to find new possibilities with positive commercial impact. We work for brands, brand owners and advertising agencies. Driving growth through human intelligence.