The Sound
Russ Wilson is an accomplished leader in market research and qualitative insights with extensive experience in various roles across notable organizations. Currently serving as Head of the UK at The Sound, Russ leads a team that utilizes advanced research techniques to address brand and marketing challenges. As a Board Trustee for Sarcoma UK, Russ actively supports the charity's initiatives. Previous roles include Managing Director of the Qualitative team at Quadrangle, Senior Customer Journey Insights Manager at Amazon, and Qualitative Partner at Hall & Partners, where Russ significantly increased business revenue. With a PhD in Appraisal Theory from the University of Leeds and a strong foundation in applied linguistics, Russ combines academic expertise with practical experience to drive strategic insights and foster client relationships across diverse sectors.
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The Sound
The Sound is a Global Consumer Exploration, Brand Strategy and Product Innovation agency, applying leading edge market research techniques, technologies and marketing models to solve client brand, marketing, communications and product innovation challenges. We are a team of brand experts, strategic researchers, idea generators and cultural anthropologists. We provide clients with the insight, inspiration and strategy needed to answer the brand challenges most important to their business all over the world. Brand Strategy We believe in deeply understanding nuances to help brands sharpen their reason for being. We guide brands towards the truth of what they genuinely stand for… and how it can be reflected in everything they do. Consumer Exploration / Market Research & Consumer Insight We believe in breaking down barriers between brands and the people who matter most to them. We tirelessly dig deep to uncover what people really do and why they do it. And we deploy innovative market and consumer research methods to get as close as possible to people and their lives. Product Innovation We believe that innovation emerges at the nexus of market and cultural opportunity and the problems people need solving. We imagine and design strategic ideas that inspire brands to find new possibilities with positive commercial impact. We work for brands, brand owners and advertising agencies. Driving growth through human intelligence.