Russ Wilson

Russ Wilson is an accomplished leader in market research and qualitative insights with extensive experience in various roles across notable organizations. Currently serving as Head of the UK at The Sound, Russ leads a team that utilizes advanced research techniques to address brand and marketing challenges. As a Board Trustee for Sarcoma UK, Russ actively supports the charity's initiatives. Previous roles include Managing Director of the Qualitative team at Quadrangle, Senior Customer Journey Insights Manager at Amazon, and Qualitative Partner at Hall & Partners, where Russ significantly increased business revenue. With a PhD in Appraisal Theory from the University of Leeds and a strong foundation in applied linguistics, Russ combines academic expertise with practical experience to drive strategic insights and foster client relationships across diverse sectors.