The Sound is a Global Consumer Exploration, Brand Strategy and Product Innovation agency, applying leading edge market research techniques, technologies and marketing models to solve client brand, marketing, communications and product innovation challenges. 

We are a team of brand experts, strategic researchers, idea generators and cultural anthropologists. We provide clients with the insight, inspiration and strategy needed to answer the brand challenges most important to their business all over the world.

Brand Strategy
We believe in deeply understanding nuances to help brands sharpen their reason for being. We guide brands towards the truth of what they genuinely stand for… and how it can be reflected in everything they do.

Consumer Exploration / Market Research & Consumer Insight
We believe in breaking down barriers between brands and the people who matter most to them. We tirelessly dig deep to uncover what people really do and why they do it. And we deploy innovative market and consumer research methods to get as close as possible to people and their lives.

Product Innovation
We believe that innovation emerges at the nexus of market and cultural opportunity and the problems people need solving. We imagine and design strategic ideas that inspire brands to find new possibilities with positive commercial impact.

We work for brands, brand owners and advertising agencies.

Driving growth through human intelligence.

The Sound

Simon Dannatt

Jerusha Bennett

Harjot Bassra

Dave Rees

The Innovation Strategy Team at The Sound focuses on identifying and leveraging market and cultural opportunities to drive brand and product innovation. Comprising experts in brand strategy, foresight, and consumer insight, the team collaborates to design strategic ideas that solve consumer problems and inspire new possibilities for clients, delivering impactful commercial results.

Innovation Strategy Team

About

Team members

Other teams at The Sound

Research and Consulting Team

Creative Analytics Team

Leadership Team