The Spinoff is an independent online magazine and full-service content agency. Since its foundation in 2014, its current affairs and cultural coverage has been embraced by an audience looking for a fresh perspective on New Zealand.

Media & Entertainment

The Spinoff

The Spinoff's headquarters in Auckland, New Zealand

Duncan Greive

Toby Morris

Amber Easby

Cécile Brugnoli

Michelle Ang

Toby Manhire

Ben Gracewood

Madeleine Chapman

Madeleine Holden

The Editorial Team at The Spinoff is responsible for crafting engaging and insightful content that reflects contemporary issues and cultural narratives in New Zealand. This diverse group of writers, editors, and researchers collaborates to produce articles, features, and live updates that captivate audiences, while also overseeing editorial quality and ensuring alignment with the publication's voice and mission. They curate a wide range of topics including politics, literature, television, and community affairs, making The Spinoff a vital source of independent journalism.

Editorial Team

The Content Production Team at The Spinoff is responsible for creating engaging multimedia content that reflects the magazine's unique perspective on New Zealand's current affairs and culture. This team collaborates across various formats, including video and podcasts, to produce high-quality storytelling that resonates with their audience and enhances the publication's brand identity. Members bring diverse expertise in creative direction, design, video production, and audio engineering to deliver compelling content that drives engagement and fosters a deeper connection with readers.

Content Production Team

This department focuses on creating and managing written content to engage and inform audiences.

Content Development

The Marketing Team at The Spinoff is responsible for driving audience engagement and growth through strategic outreach and content promotion. They manage the membership program, create compelling social media campaigns, and coordinate marketing efforts to enhance brand visibility and foster a loyal community around New Zealand's current affairs and culture.

Marketing Team

This department is responsible for managing financial resources, budgeting, and financial reporting.

Finance Department

This department focuses on guiding the technological direction and innovations that align with business objectives.

The Spinoff

Org chart

Teams

Editorial Team

Content Production Team

Content Development

Marketing Team

Finance Department

Technology Strategy

Offices

The Spinoff

Org chart

Teams

Editorial Team

Content Production Team

Content Development

Marketing Team

Finance Department

Technology Strategy

Offices

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