The Startup CFO
Diana Iniestra is a finance professional with diverse experience in financial analysis and project management. Currently serving as CFO Senior Analyst and previously as CFO Analyst at The Startup CFO since April 2022, Diana has developed expertise in financial planning and analysis (FP&A) during tenure at Mars from May 2018 to October 2021, where roles included Logistics Financial Planning Analyst and Treasury Analyst. Diana's early career includes a Project Management internship at Safran in early 2018. Educational credentials include a Master in Finance and a Minor in Customer Analytics from EAE Business School, completed in August 2022, a course in Sustainable Fashion from Copenhagen Business School, and a Bachelor's degree in International Business from Universidad An谩huac Quer茅taro, attained in 2018.
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The Startup CFO
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At 饾棫饾椀饾棽 饾棪饾榿饾棶饾椏饾榿饾槀饾椊 饾棖饾棛饾棦 we want to be part of your project. We are specialists in providing financial and strategic support for fast-growing companies. Our 4 business lines (fractional CFO, financing, accounting and legal) focus on the essential needs 饾槃饾椀饾棽饾椈 饾椆饾棶饾槀饾椈饾棸饾椀饾椂饾椈饾棿 饾棶饾椈饾棻 饾榾饾棸饾棶饾椆饾椂饾椈饾棿 饾棶 饾榾饾榿饾棶饾椏饾榿饾槀饾椊. We allow CEOs and management teams to focus on their business thanks to the work of our experienced team, 饾槃饾椀饾椉 饾椀饾棶饾槂饾棽 饾槃饾椉饾椏饾椄饾棽饾棻 饾槃饾椂饾榿饾椀 +饾煰饾煬饾煬 饾榾饾榿饾棶饾椏饾榿饾槀饾椊饾榾. We offer a personalized service, promoting continuous improvement of internal processes and helping decision-making for the success of the company. Our services: 路 饾棛饾椏饾棶饾棸饾榿饾椂饾椉饾椈饾棶饾椆 饾棖饾棛饾棦: We become the CFO of your startup. We are the owners of the business plan, reporting and forecast (focused on cash control and main business metrics) in addition to the daily management of internal projects and support in fundraising. 路 饾棛饾椂饾椈饾棶饾椈饾棸饾椂饾椈饾棿: We help you to optimize the capital structure by seeking public funding and tax incentives. 路 饾棓饾棸饾棸饾椉饾槀饾椈饾榿饾椂饾椈饾棿: We are accountants who speak the startup鈥檚 language and are comfortable working with fast-paced companies. 路 饾棢饾棽饾棿饾棶饾椆: We help you understand and minimize the legal risks of a startup to ensure your peace of mind.