The Startup Lab aims to smartly accelerate the development of early stage companies in the health and finance fields through integrating behavioral economics principles and experimentation methods into their business models and products.Startups participating in our 3-9 month program will learn to leverage academic research to test, build, andscale their products and understand their users’ decision-making processes so as to design products that powerfully impact the way their consumers form habits, make decisions, and interact with digital tools.

The Center for Advanced Hindsight at Duke University

Michael Levy

Thomas Brown

The Center for Advanced Hindsight at Duke University

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