Alexander Potts

Alexander Potts is an experienced professional in media investment and ad technologies, currently serving as the EVP of Media Investment & Ad Technologies at Tombras since April 2021. Prior to this role, Alexander held multiple senior positions including SVP and Senior Vice President of Programmatic & Digital Investment at Tombras, as well as Director of Digital Strategy & Activation at Zimmerman Advertising, where a significant achievement included growing total digital spend by 67% over two years. Alexander's early career includes various roles at PMX Agency and Zimmerman Advertising, along with a Bachelor of Arts in Communication and Media Studies from the University of Connecticut.