The Trade Desk
Anand Siddiqui is a seasoned professional in the field of data partnerships and operations, currently serving as Data Partnerships Director (Retail) at The Trade Desk since January 2025. Prior to this role, Anand held various leadership positions at Captify®, including Global SVP Operations and VP of Global Operations, where responsibilities included overseeing global teams, operational strategy development, and compliance. Previously at Xaxis, significant contributions were made as Senior Director of Product & Audience EMEA and UK Director of Insight & Audience, focusing on product strategy, revenue growth, and data-driven decision making. Additional experience includes roles in analytics and digital strategy at Neo@Ogilvy, OMDUK, and Manning Gottlieb OMD. Anand is equipped with a Bachelor of Arts in International Business and Marketing from London Metropolitan University.
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The Trade Desk
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With The Trade Desk, buyers can value each impression like traders value stocks, using first and third party data to decide which impression to buy and how much to pay.