Cheryl Tang

Cheryl Tang is an accomplished professional with extensive experience in advertising technology and media. Currently, Cheryl serves as the Inventory Partnerships lead for Southeast Asia at The Trade Desk, focusing on driving Connected TV/OTT growth and supporting initiatives like Unified ID2.0. Prior to this role, Cheryl was involved in business development at The Trade Desk, where strategic account cultivation was key. Cheryl's experience also encompasses a position as Client Solutions Manager at Exponential, partnering with brands on innovative advertising solutions. Earlier, during tenure at Discovery Networks Asia Pacific, Cheryl executed integrated campaigns generating significant revenue and strengthened client investments. With a Bachelor of Science in Business Administration specializing in International Business from the University at Buffalo, and further education from Harvard Business School Online, Cheryl combines a strong educational foundation with a proven track record in the advertising sector.