Doug Yolen

Senior Director - Data Partnerships, Measurement at The Trade Desk

Doug Yolen is an accomplished professional in data partnerships and media solutions, currently serving as Senior Director at The Trade Desk since April 2025. Previously, Doug held the position of Vice President & Group Lead of Media Solutions at Circana from December 2022 to April 2025. Doug's experience also includes roles as Client Insights, CPG Lead at Meta from January 2019 to December 2022, and as Client Solutions Manager, Health at Facebook from June 2016 to January 2019. Earlier in Doug's career, positions at Nielsen Company and ZS Associates provided valuable analytical experience. Doug earned a Master of Business Administration (MBA) from Columbia Business School and holds a Bachelor of Science in Operations Research: Engineering Management Systems with a minor in Statistics from Columbia Engineering.

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The Trade Desk

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With The Trade Desk, buyers can value each impression like traders value stocks, using first and third party data to decide which impression to buy and how much to pay.


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