The Trade Desk
Frankie Asante is a seasoned marketing professional with a strong background in digital strategy and programmatic advertising. Currently serving as Global Sales Marketing Manager at The Trade Desk since March 2021, Frankie has previously held roles such as Sales Strategy Manager and Senior Sales Strategist for the EMEA region. Prior experience includes serving as Digital Account Supervisor at Starcom, where involvement centered on digital marketing initiatives for Fiat Chrysler Automobiles, including the launch of the Fiat 500 electric model. Additional roles at Essence, KRPT GROUP, and The Exchange Lab highlight expertise in account management and marketing strategy, with a focus on leveraging data-driven insights. Frankie’s career commenced at Channel 4, managing VOD advertising campaigns while utilizing tools for campaign efficiency. Frankie holds a Master of Engineering degree in Civil Engineering from the University of Nottingham.
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