The Trade Desk
George Loftin is a skilled professional with extensive experience in the digital marketing and trading sectors. Currently serving as a Senior Trading Specialist at The Trade Desk since September 2023, Loftin previously held the position of Trader at MiQ from August 2021 to September 2023 and Associate Manager at OMD USA between August 2019 and August 2021, where responsibilities included managing analytical tasks in digital marketing. Early career roles included positions at Kelly Scott Madison as an Associate in Analytics & Insights and as a Digital Associate, as well as internships that focused on marketing support and event management for clients such as Grainger and Cardinal Health. Loftin earned an MBA in Marketing and a Bachelor's degree in Marketing from the Quinlan School of Business at Loyola University Chicago.
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The Trade Desk
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With The Trade Desk, buyers can value each impression like traders value stocks, using first and third party data to decide which impression to buy and how much to pay.