James Bayes

James Bayes is an accomplished executive with extensive experience in digital sales and business development, currently serving as Vice President for ANZ at The Trade Desk since February 2020. Bayes has demonstrated a strong track record of revenue growth, achieving threefold revenue increase and doubling the team size within three years, while also leading multiple award-winning initiatives. Previous roles include Network Head of Digital Sales at Seven West Media, where significant digital revenue growth was achieved, and SVP of International Business Development at Unlockd, recognized for innovating the concept of attention-based virtual currency. Bayes has also contributed as a Non-Executive Director at IAB and has held various positions in leading media agencies, establishing a solid foundation in client strategy and integrated solutions. An alumnus of the University of Melbourne, Bayes holds a Bachelor's degree in Commerce.