The Trade Desk
Kathleen McCoy is a seasoned professional with extensive experience in sales strategy and media planning. Currently serving as a Senior Sales Strategist at The Trade Desk since November 2021, Kathleen previously held roles as a Sales Planner at The Walt Disney Company, and as both a Media Planner and Assistant Media Planner at GSD&M. Early career experiences include a Social Media Intern and Marketing Events Coordinator at Augustana College, where Kathleen developed promotional events, along with roles as a Media Intern at GSD&M and a Cashier at Wisma. Additionally, Kathleen contributed to the athletic community as a Field Hockey Coach at Lake Forest High School. An Augustana College graduate, Kathleen possesses a strong foundation in media acquisition and promotional strategies.
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The Trade Desk
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With The Trade Desk, buyers can value each impression like traders value stocks, using first and third party data to decide which impression to buy and how much to pay.