KM

Kathleen McCoy

Senior Sales Strategist at The Trade Desk

Kathleen McCoy is a seasoned professional with extensive experience in sales strategy and media planning. Currently serving as a Senior Sales Strategist at The Trade Desk since November 2021, Kathleen previously held roles as a Sales Planner at The Walt Disney Company, and as both a Media Planner and Assistant Media Planner at GSD&M. Early career experiences include a Social Media Intern and Marketing Events Coordinator at Augustana College, where Kathleen developed promotional events, along with roles as a Media Intern at GSD&M and a Cashier at Wisma. Additionally, Kathleen contributed to the athletic community as a Field Hockey Coach at Lake Forest High School. An Augustana College graduate, Kathleen possesses a strong foundation in media acquisition and promotional strategies.

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The Trade Desk

199 followers

With The Trade Desk, buyers can value each impression like traders value stocks, using first and third party data to decide which impression to buy and how much to pay.


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