The Trade Desk
Liza Hershey is an accomplished professional with extensive experience in business development and transfer pricing. Currently serving as a Senior Account Executive at The Trade Desk since June 2019, Liza has progressed through various roles within the company, including Account Executive and Senior Trading Specialist. Prior experience at PwC spanned nearly five years, where Liza held positions from Senior Associate to Summer Intern in the Transfer Pricing division. Liza holds a Bachelor of Business Administration in Finance from The George Washington University School of Business and a Certificate in Management Essentials from Harvard Business School Online. Additionally, Liza has international business experience as an undergraduate transfer student at The American University of Paris and demonstrated leadership skills as Student Body President and an athlete in varsity soccer and lacrosse at Montville Township High School.
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The Trade Desk
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With The Trade Desk, buyers can value each impression like traders value stocks, using first and third party data to decide which impression to buy and how much to pay.