The Trade Desk
Natasha Banks is a seasoned programmatic trading expert currently serving as a Senior Trading Specialist at The Trade Desk since January 2024. Previously, Natasha held the position of Senior Trader at MiQ from September 2018 to January 2024, achieving remarkable revenue milestones and contributing to significant strategic growth for key UK advertisers. Natasha has managed diverse programmatic campaigns across multiple digital platforms and verticals, demonstrating comprehensive experience in campaign management and advanced data analytics. Prior roles include Trader, Associate Trader, and roles in finance and administration, showcasing a diverse background anchored in Economics from the University of Nottingham.
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The Trade Desk
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With The Trade Desk, buyers can value each impression like traders value stocks, using first and third party data to decide which impression to buy and how much to pay.