Nicole Cavallaro

Nicole Cavallaro is a seasoned marketing and advertising professional currently serving as the Senior Director of Global Agency at The Trade Desk since April 2024. Additionally, Nicole acts as an Advisor at Good-Loop starting in January 2023. Previously, Nicole held various leadership roles at Wavemaker, including Managing Partner and Head of Digital Investment from September 2017 to February 2022. A significant portion of Nicole's career was spent at Xaxis from May 2011 to August 2017, where roles included VP of Account Services, Director of Account Services, and Senior Audience Strategist. Earlier professional experiences include positions at The MIG (Media Innovation Group) within the WPP Group from July 2010 to May 2011. Nicole earned a Bachelor of Science degree in Marketing with a Minor in Spanish Language, Business, and Culture from the University of Maryland's Robert H. Smith School of Business.