Rebekah Kennedy

Rebekah Kennedy is an accomplished professional with extensive experience in data partnerships, consumer data strategy, and marketing technology across various leading companies. Currently serving as Director of Retail Data Partnerships at The Trade Desk, Rebekah focuses on developing unique audience and measurement solutions to enhance retail media offerings. Previous roles include Director of Brand Partnerships at Magnite, where the focus was on commerce media and enhancing advertising strategies, and Director of Consumer Data Strategy at The HEINEKEN Company, where Rebekah managed consumer data strategy and established e-commerce data sharing agreements. Additionally, Rebekah has contributed to the growth of aspiring female leaders as a mentor at Rebekah Runs It and has a strong background in account management and client relations from positions at TubeMogul, Inc. Rebekah holds a Graduate Diploma in Psychology from UNSW and dual Bachelor's degrees in International & Global Studies from The University of Manchester and the University of Sydney.