Tayna Segalla

Tayna Segalla is a highly experienced professional in data partnerships and programmatic advertising, currently serving as the Senior Data Partnerships Manager for Retail EMEA at The Trade Desk since July 2023. Previously, Tayna spent two years at ASOS.com as a Partner Manager and Partnerships Manager in Programmatic. As a Co-Founder of ELO SWIMWEAR, Tayna also gained entrepreneurial experience from January 2021 to July 2023. At Oracle, Tayna held the position of Senior Manager for EMEA in Programmatic Advertising for a brief period in 2021. Prior roles include Programmatic Director and Manager for EMEA at Zenith, and Senior Programmatic Account Manager at Teads.tv, where campaign management spanned various sectors. Earlier experience includes serving as Digital Sales Manager at Medula and Account Manager at Micro Focus. Tayna holds a Bachelor's Degree in Modern Languages from the University of Roehampton and has also studied Hispanic Philology at the University of Valencia as part of the Erasmus program.