Twist
Chrissie Plunkett is a seasoned marketing professional with extensive experience in strategic marketing and campaign delivery. As Co-Founder of Twist since June 2017, Chrissie has been instrumental in providing strategic marketing consultation. Previously, as Head of Marketing at Airowear / Charles Owen from February 2012 to March 2015, Chrissie played a key role in branding and repositioning the equestrian product range for EMEA and US markets. Chrissie served as Marketing Manager at Airowear from December 2006 to February 2012, leading the marketing team and overseeing various marketing initiatives. Chrissie's career began as a Marketing Executive at Continental Chef Supplies from April 2004 to August 2006, where responsibilities included supporting the Managing Director with marketing activities.
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Twist
Twist is an audience-led marketing communications agency based in Newcastle Upon Tyne. We specialise in delivering impactful communications campaigns across PR and social for brands predominantly in leisure and hospitality sectors. We also provide brand strategy, content creation and web development and ad hoc marketing support. So you could think of us as an extension to your marketing team. Everything we do is centred around the audience and we use insight to understand consumer behaviours, so we can deliver creative marketing campaigns that have impact. Twist’s ambition is to constantly challenge the norm and to turn conventional marketing communications on its head. We want to do this by delivering powerful and intriguing campaigns that get audiences talking positively about your brand. Our fresh approach towards agency and client relationships has proven to generate significant return on investment for our clients. So... now a little insight into the people behind Twist... Chrissie Plunkett heads up the agency and is an experienced and respected senior communications professional, who has worked in marketing for 20 years, across sport, tourism and luxury sectors. Prior to setting up Twist, Chrissie led the strategic marketing direction for one of the world's biggest equestrian brands, and also has experience of working with with Vango, Montane and Bergans of Norway. Inside Twist, we have a small, tight-knit team working from our studio in the centre of Newcastle and we share the mantra “the more intriguing a campaign, the better results we engineer” . We know the world is full of sensible brands doing sensible things that nobody ever notices and that's why our approach is to inject brilliant creativity into brand campaigns, by thinking differently and coming up with ideas that intrigue audiences, get people talking and earn share of voice.