Carlos Bauer

Carlos Bauer is an experienced academic in the field of marketing, currently serving as an Assistant Professor of Marketing at The University of Alabama since June 2018. Bauer has contributed to the academic community as a member of the Editorial Review Boards for the Journal of the Academy of Marketing Science and Industrial Marketing Management journal since 2025 and 2024, respectively. Prior experience includes roles as a Doctoral Candidate and Lecturer at The University of Texas at San Antonio from 2013 to 2018 and as an Assistant Professor of Business at Goshen College from 2008 to 2013, where classes in Marketing and Management tracks were taught. Educational credentials include a PhD candidacy in Marketing Strategy from The University of Texas at San Antonio and both a BA in International Business and an MA in Leadership and Organizational Studies from Fresno Pacific University.