Dan Barcroft

Dan Barcroft currently serves as the Director of Marketing Admissions Recruitment and Communications at The University of Sheffield, where responsibilities have included directing strategic marketing and student recruitment initiatives since January 2020. In addition, Dan holds the position of Chair for the CASE Europe University Marketing Directors Forum, which supports marketing, communications, and student recruitment professionals in UK higher education. Prior experience includes leadership roles at Lancaster University, University of Essex, University of Reading, and University of Cumbria, focusing on student recruitment, outreach, and liaison. Dan's educational background includes a Postgraduate Diploma in Marketing from Durham University and a BA in English Literature from Lancaster University.