Elena Shevchenko

Elena Shevchenko is a highly experienced academic and marketing professional with extensive expertise in digital marketing, consumer behavior, and marketing communications. Currently serving as a Lecturer in Digital Marketing at the University of Stirling since September 2021, Elena is also a Doctoral Researcher and Tutor at Heriot-Watt University, where responsibilities include supervising dissertations and coordinating global courses. With a solid foundation in marketing from earlier roles, including Director of Marketing at ENGECON and various sales management positions in the hospitality sector, Elena's academic credentials include a Ph.D. in Business Management from Heriot-Watt University and a Master's in International Business Management with Marketing. Passionate about teaching and research, Elena has contributed significantly to course development and marketing strategy across multiple institutions and industries.