Amir Mortazavi

Untamed by name. Untamed by nature. Our way is the Nordic way. Just like the winds that serenade the falling leaves, we take inspiration from the wild beauty that surrounds us. Untouched, mysterious and tied inextricably to the elements, our character has been moulded by our wondrous environments. The sun’s fading light tells only part of the day’s story. The light enriches our mood while the darkness mystifies us. Respect for nature is of paramount importance to us, because our wellbeing is allied to our nature being well. Without hurry, we’ve learnt from nature, and like a stream that carries a feather to another place, our journey of discovery is a constant progression. We are a product of our environment, and our products reflect our surroundings. We don’t follow trends, we are guided by time. We are untainted by the rapid pace of modern life; rather, we adopt rituals and traditions that have stood the test of time. Enticing scents, seductive colours make for moments of unfiltered beauty. Once exclusive to the people of the North, our job is now to spread these beauty rituals to the world.