Lucinda Bevan

Lucinda Bevan is an accomplished Executive Strategy Director at The Upside®, a Certified B Corporation®, since January 2020, where responsibilities include leading all people and planet impact initiatives and managing multi-year partnerships with major brands and pro-bono projects for charitable organizations. Prior to this role, Lucinda served as Principal Innovation Strategist, providing marketing, brand, and product innovation for notable clients such as Google and Heineken. Lucinda's background includes experience as Senior Innovation Strategist at BBH London, focusing on product and brand innovation and growth strategy for various international companies, and as a Financial Analyst at Goldman Sachs, managing portfolios for high-profile clients. Academic credentials include a degree in History from the University of Oxford.