Alicynne Sher

Alicynne Sher is an experienced commercial leader with a focus on sustainable and ethically sourced businesses, currently serving as a Member at The Upside and a Fractional Chief Commercial Officer at AMSS Advisors. Sher specializes in merchandise planning, go-to-market strategy, supply chain management, sales operations, and brand partnerships, actively supporting the transition to a net positive fashion industry. Previous roles include Global VP of Commercial at ASSOULINE, SVP of Global Partnered Business and SVP of Consumer Retail & Showroom Operations at Knot Standard, and VP of Global Wholesale at Ralph Lauren. Early career experience includes leadership positions at Akris, St. John Knits, Calvin Klein, and Versace. Alicynne Sher holds a B.S. in Nutrition from the University of Maryland.