Most founders think their onboarding makes sense. It does - to them. They built it. Their users didn't.

I'm Kirsten - 8 years in product management, including 4 years as solo PM at airfocus. I rebuilt their entire onboarding from scratch. I have degrees in psychology and organisational psychology. I don't just flag what's confusing - I can tell you why.

No PM, researcher, or product team can unknow what they know. An outside eye isn't a criticism of your team - it's the one thing your team can't provide for itself.

I do onboarding audits for teams who want to fix the first-time user experience fast, and full product audits for teams who want the complete picture.

The User Doesn't Read

Org chart

Teams

Offices

The User Doesn't Read

Org chart

Teams

Offices

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