Laura Ferguson

Vice President Sales Business Development at The Value Builder System™

Laura Ferguson has extensive experience in sales, business development, and customer success. Laura is currently employed at The Value Builder System™, where they started as a Customer Success Manager in September 2017 and progressed to Director, Customer Success before assuming the role of Director, Sales & Customer Success in May 2019. In April 2020, they became the Director of Sales & Business Development and was later promoted to Vice President, Sales & Business Development in November 2020.

Prior to their tenure at The Value Builder System™, Laura worked at VPI Working Solutions as a Senior Job Development Coordinator from December 2014 to September 2016. Laura also held multiple roles at Grey House Publishing Canada, including Account Manager from August 2012 to December 2013 and Team Lead, National Account Manager from January 2014 to December 2014.

Before their time at Grey House Publishing Canada, Laura founded LJJ Consulting in 2006, where they worked as a full-service franchise consultant specializing in sales, operations management, lead generation, and learning and development until 2012.

Laura Ferguson earned a Certificate in Human Resources Management from Ryerson University in 2013-2014. Prior to that, they completed a Bachelor of Arts (B.A.) in History from McMaster University in 2003-2006.

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