Madison Rayfield, MBA

Madison Rayfield, MBA, has a diverse work experience in marketing and media planning. Currently, they work at The Variable as an Assistant Media Director since May 2022. Prior to this role, they served as a Senior Media Planner from July 2021 to May 2022, and as an Integrated Communications Planner from September 2020 to July 2021, all within the same company. Before joining The Variable, Madison worked as an Assistant Media Planner at the company from December 2018 to September 2020.

Madison's earlier work experience includes a Marketing Graduate Assistant role at East Carolina University from June 2016 to December 2017. In this position, they managed social media platforms, utilized CommonSpot to manage website content, and assisted in planning and implementing campus events.

Madison also gained experience as a Summer Intern at Kayser-Roth Corporation, where they worked on various projects such as creating physical inventory processes, developing style set-up procedure manuals, and assisting in the re-launch of E-commerce websites for the No nonsense and HUE brands. These internships took place in 2014 and 2015.

Throughout their career, Madison has demonstrated their expertise in media planning and marketing, with a focus on integrated communications and digital platforms. Madison'swork experience showcases their commitment to delivering effective strategies and results for clients.

Madison Rayfield has a strong educational background in business. Madison obtained their Master of Business Administration (M.B.A.) degree from East Carolina University in 2017. Prior to that, they earned a Bachelor's Degree in Marketing from the same university, graduating in 2016.

Additionally, Madison has also obtained certifications to further enhance their skills and knowledge. In 2016, they completed the BB&T Emerging Leaders Certification from The BB&T Leadership Institute. Madison has also acquired a certification in Google Ad Words, although specific details about the institution and the time of completion are not provided.