Jeff Ward

Jeff Ward is an experienced copywriter with a diverse background in crafting compelling content across various industries. Currently serving as a Senior Copywriter at The Vermont Country Store since January 2017, Ward specializes in product descriptions that highlight the unique aspects of merchandise. Previously, at The Kroger Company, a focus on in-store and direct mail copy supported the Pharmacy division and involved campaign development. Ward's career includes significant roles such as Copy Chief at BLAIR, Senior Retail Copywriter at Harry & David, and Catalog Copywriter at Coldwater Creek, where persuasive fashion copy was emphasized. Highlights include leading the men's catalog at Lands' End and creating direct mail packages for Euro RSCG. An educational background in American Studies from Muhlenberg College complements Ward's extensive expertise in the field.