Lori Diantonio

Senior Director, Digital Operations at The Vitamin Shoppe

Lori DiAntonio has a diverse and extensive work experience spanning several industries. Lori currently holds the position of Senior Director, Digital Operations at The Vitamin Shoppe, where they have been since March 2022. Prior to this role, they served as the Director of eCommerce Operations at the same company from May 2018 to February 2022.

Before joining The Vitamin Shoppe, Lori held various leadership positions at Toys"R"Us. Lori worked as the Director of Digital Operations from March 2017 to May 2018, Director of Website Experience from February 2013 to March 2017, and Manager of Website Experience from April 2009 to February 2013.

Lori's career started at Bloomingdales, where they gained valuable experience as a Merchandise Controller, Buyer, and participated in the Training Program from June 1984 to January 1992.

From 1992 to 2009, Lori worked at Linens N Things, taking on progressively responsible roles. Lori served as the Director of E-Commerce Merchandising from January 2008 to January 2009, Senior Internet Merchandiser from January 2004 to December 2007, and E-Commerce Merchandiser from January 2001 to December 2004. Lori began their career at the company as a Replenishment Director from January 1992 to December 2000.

Lori DiAntonio obtained their Bachelor of Science degree in Retail Management from Rochester Institute of Technology from 1980 to 1984. In 1983, they also participated in the Walt Disney World College Program. Prior to that, they attended Bishop Kearney from 1976 to 1980.

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