Roger Laurendeau

Roger Laurendeau is a successful marketing entrepreneur and past corporate executive who has led dozens of digital marketing projects, budgets, teams, and strategies. The representative investments associated with Laurendeau’s engagements measure in the tens of millions of dollars.

Laurendeau earned an MBA from Wilfrid Laurier University in 2001, going to school evenings and weekends while working a 60 hour work week. He got his start in online marketing in 2000 when he became the Director of eBusiness at ADESA Inc. (now KAR on the NYSE). He served ADESA from 2000 to 2007, playing a key role in the delivery of multimillion dollar platforms like Toyota and Lexus Dealer Direct, GMAC SmartAuction (Canada), ADESA’s DealerBlock and LiveBlock systems, and ADESA Market Guide. Roger deciphers the language and power of “IT” to turn it into marketing and sales prowess for businesses.

In 2007, he founded The Web Guys; it serves companies through a multitude of digital marketing services. The company succeeds due to its loyal customers and wonderful employees.