Daniela Varela

Daniela Varela is an accomplished creative leader with extensive experience in the healthcare and advertising industries. Currently serving as SVP, Group Creative Director at The Weber Shandwick Collective since July 2024, Daniela leads creative health solutions for major industry clients including Novartis, Sanofi, Pfizer, and Biogen. Prior to this role, Daniela was a Creative Director at TBWA\Chiat\Day, where responsibilities included business development and mentoring. Daniela also contributed as a Freelance Creative Director and Brand Consultant at McCann New York, focusing on AstraZeneca's initiatives for the Latinx community. Additional experience includes a Group Creative Director position at Orchid Creation and an Associate Creative Director role at Ogilvy & Mather, emphasizing creative strategy and campaign development. Daniela holds Master’s Degrees in Communications, Media and Cultural Analysis from Södertörn University and Media, Private Sphere, and Everyday Life from Universidade Católica Portuguesa.