The human-centred marketplace for accounting, marketing, advertising, communications and technology. 

Part Agency. Part Matchmaker. The Well is an entirely new approach to forging accounting, operations, marketing, advertising, communications and technology relationships. With specialists and staff that call Canada home, we’re the first human-driven marketplace where building trust is a primary focus.

The Well is  designed to make things easy for everyone. Trading the usual risks, costs and time in locating and screening specialists for network of available vetted talents, centralized billing, built in contingencies and back-ups to protect everyone's interests with no hidden costs, recruiter fees or organizational retainers.  

Since 2014, The Well has been perfecting a proprietary 22 point vetting system designed specifically to identify professional, committed specialists who are building their business with purpose. That means no side hustlers, hobbyists or 'necessity freelancers' in between full time gigs. Specialists who successfully complete this process are designated to one of two rosters - project or fractional - which is proven to make for stronger matches and lasting relationships with their clients.

Think of our roster members as the celebrities, and we'e their agents.

We provide clients with support and advice, and recommend the best individuals and teams to tackle each job with a look to developing lasting relationships  - all for free and without obligation.



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The Well

The Well's headquarters in Halifax, Canada

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