The What If Experiment exists to spark radical imagination, challenge the status quo, and create space for transformative change — especially in systems never designed with belonging in mind.

Belonging isn’t a given — it’s intentionally built. Yet many organisations struggle to move from good intentions to real, lasting change. The What If Experiment bridges that gap, helping organisations dream boldly, experiment wisely, and scale anti-racist strategies that create cultures of true inclusion.

Exclusion isn’t always the result of bad intentions — it’s often a failure of imagination. And just because something doesn’t exist yet doesn’t mean it’s impossible. It just means we need to try harder.

Because when we dare to ask what if…, we begin to build the futures we all deserve.

The What If Experiment

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The What If Experiment

Org chart

Teams

Offices

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