The Whisky Exchange
Mike Gibson is currently the Head of Content and Communications at The Whisky Exchange, overseeing strategy, direction, and personnel management for the content and communications teams. Prior to this role, Mike held positions such as Editorial Director at Threadneedle Media, Editor at Foodism UK, and Co-founder/operations at High Water, where Mike focused on branding, design, content creation, and contract publishing in the F&B, hospitality, and lifestyle sectors. With a background in film studies and experience in various editorial and content creation roles, Mike has developed expertise in digital and print media, including editorial strategy, commercial direction, and brand management.
The Whisky Exchange
The Whisky Exchange is the largest online specialist retailer of whiskies and fine spirits in the world. We’re very proud of our range – more than 4,000 whiskies and counting – as well as our diverse collection of spirits and sparkling wines. We make it easy for our customers to find the right bottle, whether it’s a smoky single malt, a rich dark rum or an elegant vintage Champagne, and we understand the pleasure of sharing a bottle of something special. Our size and reputation in the industry means we are first in the queue when it comes to allocations of limited-edition whiskies; we also have a huge range of old and rare products. Our shop in Covent Garden is a treasure trove for spirits lovers, with an entire floor dedicated to whisky, and run by a team of experts keen to help customers find something special. We’re passionate about drinks, and this thirst for knowledge runs through the heart of the company. Being recognised with awards is very satisfying, too; we’re delighted that our website and shop have won plenty of them, the most recent being 2016 Online Retailer of the Year at the Drinks Retailing Awards. You can also find us on: Facebook: https://facebook.com/thewhiskyexchange Twitter: https://twitter.com/whiskyexchange Instagram: https://instagram/whiskyexchange