Piia Helminen

Piia Helminen is an experienced sales director at Wipak since February 2011, where responsibilities include managing sales operations in the APAC region, developing regional sales strategies, and building relationships with key customers. Previous roles at Wipak encompassed regional sales and marketing management, driving revenue growth for food and medical film sales, while successfully implementing sales strategies and establishing connections with multinational corporations. In addition to sales expertise, Piia co-chaired the Packaging Committee at EuroCham Singapore, focusing on sustainable packaging solutions. Educational credentials include an EMBA from Esade and a Bachelor of Business Administration from Lahti University of Applied Sciences, complemented by a vocational qualification in hotel and restaurant services. Piia's professional achievements reflect a commitment to revenue growth and sustainable practices within the packaging industry.