Heidi Chico

Heidi Chico has over three decades of experience in the self-service industry. Heidi has held various leadership positions, including Chief Executive Officer at The Wittern Group, Vending.com, USelectIt, Intelligent Dispensing Solutions (IDS), eVending, and Selectivend, Inc. Heidi has led major initiatives in hardware regulation and compliance, open connectivity solutions, and controlled solutions for the self-service industry. In addition, Heidi Chico has served as a Managing Member at National Vending, a Shareholder at Legacy Materials, LLC, and a Member of the Board of Directors at Des Moines Cold Storage Co. Heidi has also been a Member of the Board of Directors at the National Automatic Merchandising Association since 2006.

Heidi Chico obtained a Bachelor of Science degree in Communications from Iowa State University, where they studied from 1983 to 1988. In addition to their degree, they have also received certifications including the NAMA Certified Executive (NCE) from the National Automatic Merchandising Association and the Women Business Enterprise (WBE) from the Women’s Business Enterprise National Council (WBENC). The specific months and years of when they obtained these certifications are not provided.