Natasha Walker is a seasoned digital marketing professional with extensive experience in pay-per-click (PPC) advertising and team leadership. Currently serving as the Senior Digital Marketing Manager at Think ALT since September 2022, Natasha is also a Committee Member for The Women in Programmatic Network's Scotland chapter since October 2023. Previously, Natasha held the position of Head of PPC at ClickBoost from November 2020 to September 2022 and led the PPC function at Equator as Search Team Leader from May 2015 to November 2020. Natasha's earlier roles include Search Manager, SEO Executive, and Marketing Executive at Front Page®, and Asset Manager at Capgemini. Holding a Master of Arts degree in Politics from the University of Glasgow, earned between 2010 and 2014, Natasha brings a strong academic and professional background to the field of digital marketing.