Jordan Chaffin

Jordan Chaffin is a seasoned professional with extensive experience in strategy and the wine industry. Currently serving as Senior Manager of Strategic Growth Initiatives at The Wonderful Company since August 2019, Jordan has progressed through various roles, including Manager and Associate Manager of Strategy. Notably, Jordan founded Nevada Wine & Vine Consulting, providing operational improvements and strategic development services to businesses in the wine sector. Key achievements include launching the flagship Lazy Daze Rose brand and managing significant expansion projects. Jordan's background also includes an MBA from UC Davis Graduate School of Management and experience as an instructor, where programs were developed to enhance the Nevada wine industry's growth. Additionally, Jordan has held roles at Silicon Valley Bank, Indevin Wine Co, Gallo of Sonoma, and Mumm Napa, further solidifying expertise in wine production and business strategy.